The Bic Banana

Bic Banana pens were introduced during the mid-1960s to huge sales thanks to a genius campaign. In marketing an absurdly named product they hired the master of absurdity, Mel Brooks. This one-minute spot launched a massive new product line for Bic.



Bic Banana Ink Crayons was a successful spin-off line that clicked with the public because of crazy commercials like this one, starring Charles Nelson Reilly.



When he says, "The colors are so bright and gay" he knows what's he's talking about!

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