Cigarette makers were the sponsors of some of the biggest shows on TV in the early days, they liked having a close association with America's favorite new pastime. A list of the craziest cigarette commercials of all time would surely include this iconic creation, the Old Gold dancing cigarette pack of the early 1950s.
It was one of TV's first sensations, this oversized cigarette pack with the lovely legs dancing aimlessly around in front of a curtain while an announcer promised a taste, "made by tobacco men, not medicine men."
Because if you're going to ingest something into your lungs, better it was sanctioned by a North Carolina dirt scratcher than some high falutin' doctor, right?
Jeanne Snow tells us about being a dancing cigarette pack on TV:
"My dancing career is so long behind me but the Old Gold commercial keeps coming up in current TV. I was one of the cigarette packs (with Gloria Vestoff who probably replaced Dixie Dunbar) on Stop the Music with Bert Parks in 1950 & 51 - under my maiden name Jeanne Jones (sometimes Jeannie). Harry Salter was the conductor, Jimmy Nygren the choreographer. Other dancers were Louise Ferrand, Bruce Cartwright and Tom Hansen.
"Incidentally, we were NEVER called the Dancing Butts & in my tenure, there was no longer a match box."
Because you've been good... here are more classic 1950s commercials:
More Classic TV fun at TVparty!
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